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About Us Page What Makes a Great About Us Page? VideoHow to Create an About Us Page: Printful Print-on-Demand 2020
Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families.
The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text.
They're clear about why they're different: "Not a Charity," the page reads. And then: "This is the basis for a brighter future, built on a hand up, not a handout.
Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your "About Us" page.
Using descriptive and emotive copy and gorgeous graphics, an "About Us" page with a story works harder for your business than a generic one.
People tend to think that "About Us" pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton.
Instead, Eight Hour Day showcases the people behind the company and humanizes its brand. Introducing the founders by name and featuring the photos of them on the "About Us" page drives home the point that Nathan and Katie are -- as they so astutely put it -- "two individuals with a passion for creativity -- creativity makes us happy.
Sure, it needs to be polished and free of errors, but it should always sound friendly and real. Take Joe Payton's "About Me" page, below. Not only does Joe's illustrative self-portrait give him a personal brand that customers will remember, but it also demonstrates his expertise as a designer and animator.
His website visitors can learn not just what he does, but why he does it, in an easily digestible way. Being able to express his values as a creative professional in such a well-organized page is something to be desired by anyone creating their own about page.
We know -- no industry jargon. If you think it makes you sound super smart on your "About Us" page, think again.
People want and appreciate straight talk about what your business does. After all, if people can't figure out what you do, how will they know they need your product or service?
So, skip the industry lingo -- that's what Apptopia does on its "About Us" page. The startup's simple but polished language effectively communicates the company's offering while still allowing the Average Joe to understand it.
The moral of the story: Try to get rid of jargon on your "About Us" page whenever possible. Use short and punchy sentences to explain complex products and ideas in a way that isn't patronizing, but rather, is empathetic.
Instead of following the classic "About Us" script and writing a few paragraphs about the company's mission and origins, try something different -- there are plenty of ways to make your brand more compelling to someone who doesn't know about you.
Take Moz, for example. A lot has happened since it was founded in , so the company chose to share those milestones using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text.
We especially love the humble references to how Moz received funding, how it switched its brand positioning -- and most importantly, how it switched back to its original model.
This speaks volumes to the value honesty and humbleness can play to your customers. Don't be afraid to talk about your ups and downs; your customers will trust what you say that much more.
Nonetheless, the ingenuity she brings to the company isn't lost on her website's "About Me" page. Being a data-driven professional, Aja knows her own clients as a freelance writer and strategist don't just want to see what she's written -- they want to see how her content has performed.
With that in mind, her "About Me" page tells a story of her career growth, which peaks -- no pun intended -- at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Blog.
The graph's sharp decline at September simply indicates when she stopped collecting data. Following the impressive chart, Aja closes out her about page with a personal note on what she does in her spare time -- always a good way to humanize yourself in the eyes of your potential customers.
Yes, this post is about, well, "About Us" pages. But sometimes, you don't always need to wait for users to get there in order to make a statement.
That's part of breaking the mold to showcase your company's personality. That's exactly what Cultivated Wit -- a creative agency and media company -- does, with both an edgy name and an incredibly fun story told through video and parallax scrolling Below is the actual "About Us" page, which is a gem once you get there.
But it's great to see a company embrace its own brand of quirk throughout the site. Even if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website.
And yeah, that's harder than filling a stock "About Us" template -- but it can have a significant payoff for your brand.
Kero One is a hip-hop artist and DJ from San Francisco, and his "About Me" page carries a valuable lesson to personal brands who cater to more than one audience -- especially if those audiences speak different languages.
Kero One's story starts at his childhood, when he was six years old and first discovered a passion for hip-hop.
Knowing how old and genuine his love for the genre is adds tremendous value to his own music in the eyes of his listeners. While this entrepreneur's childhood interests help to deepen his audience, the second screenshot below helps Kero One widen it.
Accommodating these Southeast Asian audiences makes his brand more inclusive of all the audiences he identifies with. Nike might seem like a company that's too big to inspire smaller businesses.
You might even wonder if Nike even still has an "About Us" page. As a matter of fact, it does, and it hasn't forgotten the company's roots.
Nike began on the campus of the University of Oregon by the hand of the college's track coach, Bill Bowerman.
And even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike's "About Us" page below: "If you have a body, you are an athlete.
This bold sentence, referenced by the asterisked "Athlete" in the words right above it, sheds important light on Nike's audience. The brand may be big today, but Nike is all about the rising stars -- who Nike depends on to, according to the rest of its "About Us" page, "expand human potential.
The takeaway for marketers? Know your audience, and make it obvious to that audience the instant they read about you on your website. Here's another instance where any area of your website -- not just the "About Us" page -- is an opportunity to break the mold.
Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do.
So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page.
Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact. The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off.
These aren't company traits you'd think to include when starting out, but they're what your customers often make gut decisions on when buying.
This professional YouTube content creator has an eclectic collection of videos related to technology and culture, and expresses that diversity all over her "About Me" page.
In addition to the vibrant self-portrait at the top of the page, Sara's first sentence tells you just how many people subscribe to her channel: , This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel.
The colored tiles lining the page -- starting with the red one, as shown below -- also do a terrific job segmenting her work by the types of projects she takes up and for whom she's done them.
That Intel logo in the second photo of Sara, below, is sure to turn some visitors' heads as they're perusing her website.
There's a reason why these examples are exceptional -- "About Us" pages aren't always the most riveting parts of a company's website.
In fact, they often look like an afterthought. But even if you don't have budget for juicy graphics, video, or parallax scrolling, there are other ways to make your "About Us" page unexpected with the copy alone.
Marie Catrib's is a restaurant, so you might think their "About Us" page would be your typical "here's how we started, here's what we believe in, and here's our food" story.
Marie Catrib's "About Us" page does tells us that -- but it does so in an unconventional way. Immediately, the user's eyes are drawn to a header that says, "It's okay to make a mess, experiments can lead to beautiful things.
But next comes the story about the owner, which starts in an unexpected way -- "It's hard to imagine, but at one time Marie was banned from the family kitchen.
So, how will you use copy to really draw readers in? It's amazing what impression you can make on site visitors just by creatively telling your story with words alone.
This branding expert does two things super well on his about page: He takes his work seriously, but doesn't take himself too seriously.
Marketers know there's value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity.
That's a tough balance to get right. Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone.
What's the difference between "average" marketing and lovable marketing? It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice.
When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. Where does this fit into a company's "About Us" page?
The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming.
But that text alone would have been a bit, well, average. Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand.
And it states the purpose of the products -- to help customers from waking up with the admittedly adorable wrinkly face you see when you visit Bulldog's website.
An About Us page may be a deciding factor before you convince someone to convert, whether that comes in the form of:.
The main purpose of your About Us page is to give your visitors a glimpse into who you are as a person or a business or sometimes both.
As users discover your brand, they need to distinguish what sets you apart and makes you… you. This often requires finding the right balance between compelling content and a design carefully planned to look the part.
Conveying your identity in a fun and approachable — but also reliable and informative — way is challenging. No number of words could hope to tell one of their potential clients nearly as much as these pictures can.
The magical visuals and overall simple look and feel makes this About Us page one of our top picks. His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love.
The son of a Librarian and a Researcher. It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night.
LessFilms is a video production company based in Florida with clients and team members all over the world. No problem — the page also features useful links to her social media pages, as well as her online shop.
Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income.
Because as much as you love good design and inspiring illustrations, you also want to meet the people that curate all the content for you. Source: Taaluma Totes.
There are a variety of ways to integrate social proof into your About Us page, from embedding Instagram galleries of customer content to featuring the logos of publications that have covered you to highlighting a quote you lifted from a customer review.
Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story.
Source: Cotopaxi. Consider the stats you can use to make a point about your company mission or quantify your impact as a business to include on your About Us page.
Source: Merit. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business.
Even if you only highlight the founders, your About Us page can be a chance to build your personal brand and share how your story and experience makes you and your company a good fit to serve your market.
Source: Death Wish Coffee. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design.
At the very least, you can include high quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business.
Source: MVMT. The following are examples of different ways you can tackle your About Us page design. Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types.
What it does best, however, is state its place in the furniture industry against bigger competitors and tell a story about small business experience and passion going up against the status quo that was built by bigger chains.
The MVMT story , on the other hand, makes use of sections to tell different parts of it. Marie Forleo structures her About page like a long-form letter to the reader.
For entrepreneurs who have a personal brand that goes with their business, this style of an About Us page might be better. The essence of a brand can be found in the feelings and meaning its name evokes.
So another good place to start your story is with why your business bears a certain name. Instead the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential.The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The website color scheme is gentle, combining purples and pinks that channel positive female vibes. This About Us page from Alfred takes the latter approach by keeping their margins wide and open, making for a clean, minimal and relaxing page design. This design also happens to centrally align its type, something which is usually considered a bit of a rule breaker, but in this case, with this small amount of type and clean design, it works perfectly. When creating a website, the About Us page is one of the first supporting pages you'll likely design for your website, regardless of the industry you're in. They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”. This "about us page" starts with an introduction, showcases a few samples of their work and colorful cartoons of their team, then concludes with a call-to-action and contact form. There are no frills or fuss, just a simple, creative representation of the team's culture and skill set. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Telling a story on your About Us page is a great way to build trust with your potential customer.